Document Type: Standard
Content:To designate unvisited links:
Reason:Link colors help users understand which parts of a website they have visited. According to several studies, providing this feedback helps improve users’ speed in finding information. In addition, the blue/purple color convention and underline behavior is considered a common experience for users on the Web. By following long understood conventions, we reduce users’ confusion and improve their overall success rates.
Related Web Standards and Usability Guidelines: